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What is XR: Immersive Experiences

Extended Reality (XR) is an umbrella term encapsulating Augmented Reality (AR),
Virtual Reality (VR), Mixed Reality (MR), and everything in between. Although
AR and VR offer a wide range of revolutionary experiences, the same underlying
technologies are powering XR.

let us start with a brief history of AR

Credits: http://adsreality.com/

Virtual, Augmented & Mixed Reality Virtual Reality: Virtual Reality (VR) is the use of computer technology to create a simulated environment. VR places the user inside an experience, instead of viewing a screen in front of them, users are immersed and able to interact with 3D objects. By simulating as many senses as possible, such as vision, hearing, touch, even smell, the computer is transformed into a gatekeeper to this artificial world.

Augmented Reality: Augmented reality is the technology that expands our physical world, adding layers of digital information onto it. Unlike Virtual Reality (VR), AR does not create the whole artificial environments to replace real with a virtual one. AR appears in direct view of an existing environment and adds sounds, videos, graphics to it. A view of the physical real-world environment with superimposed computer-generated images, thus changing the perception of reality.

Mixed Reality: Mixed reality is a significant advancement of augmented reality (AR) — the technology behind 2016’s Pokemon GO phenomenon. In a "hybrid" environment, interactive virtual objects can be mapped to the physical environment, blending the real and the virtual. Whilst the core premise of both AR and MR is similar, the crucial difference is the underlying technology. Mixed Reality is (for the moment, at least) headset-based, whereas AR is viewed through a flat-screen such as a smartphone or tablet. MR is also aware of the geometry of the environment around you — using it as the canvas for you to create immersive content that is defined by the space you are in.

We have seen that both virtual reality and augmented reality are similar in the goal of immersing the user, though both systems do this in different ways. We believe both AR and VR will succeed; AR may have more commercial success, while VR is a new technology and is emerging fast.

Future of AR Mobile augmented reality (MAR) is gaining increasing attention from both academia and industry. Hardware-based Mobile AR and App-based Mobile AR are the two dominant platforms for Mobile AR applications. However, hardware-based Mobile AR implementation is known to be costly and lacks flexibility, while the App-based one requires additional downloading and installation in advance and is inconvenient for cross-platform deployment. In comparison, Web-based AR (Web AR) implementation can provide a pervasive Mobile AR experience to users thanks to the many successful deployments of the Web as a lightweight and cross-platform service provisioning platform.

Mobile Augmented Reality (MAR) Mobile Augmented Reality (MAR): It is a technology, based on Augmented Reality and can be used on mobile devices such as smartphones, iPad, iPod, gaming console and military Head-Up Display (HUD). It extends and enhances the user experience of the mobile device.AR exists in the world, it makes sense for AR applications to be mobile and that people can experience them wherever makes the most sense in the world. Mobile devices that can support AR are becoming more powerful and less expensive at a very rapid pace. Additionally, new hardware possibilities are emerging, such as mobile projection devices that will allow new types of mobile AR applications to function and make sense.

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