Full disclosure – written by a millennial. Millennials will drive automobile purchases for the next two-three decades. Millennials consider social responsibility and environmental friendliness when considering their purchases, so brands face Millennials’ significant expectations in
“I don’t want just another car” It’s all about the experience Millennials have the highest buying power, and for them, the brands they associate with reflects their values and beliefs. Experience is key for millennials, and
